Logo Badge Sticker
Creative Uses For Custom Stickers
When you think of stickers, your first thought might be the sparkly, pink creations that little girls stick to their grade school notebooks. However, there are also reasons why a business person would want to consider custom sticker printing for their company. Stickers are a unique way to garner exposure for your name. Better yet, they are inexpensive enough for everyday use, and even more importantly, they are fun!
Stickers make for a great marketing tool because they can be stuck nearly anywhere and on nearly anything. If you still aren’t convinced, here are a couple of sticker marketing ideas to consider.
Name Badges
Have a convention, trade show, or meeting coming up where there is a chance that you will not know everyone? Then you may consider commissioning sticker printing to create custom name badges. Nearly everyone has seen the ones that say “Hello, my name is” that feature a large blank area to write in your name. Instead of just the typical greeting, you can create a name badge that also features your slogan or logo. Now every time that someone reads the sticker to catch a name, they are being exposed to your marketing as well.
Property of Stickers
When you are commissioning sticker printing that says “this book belongs to” or “this equipment is operated by” or some other “property of line,” you are doing more than just pointing out who owns that particular object. You are also using that sticker as a method of advertising.
Sure, the business that hired you is probably well aware that the stepladder that you brought with you belongs to your company. However, by sticking a property of sticker on the side, you can indirectly gain the attention of everyone who passes by. They may not even realize that they are reading the sticker, but you will reap the rewards when they are in need of services you provide and your name sticks in their memory. The sticker becomes more than identification at that point, as it also becomes a way of building brand or company recognition.
Bumper Stickers
People love humor, and one of the best ways to combine stickers and humor is with bumper stickers. Custom sticker printing will allow you to share your sense of humor, as well as your company’s message. Remember to keep your humor to a brief one-liner and simple enough that it will have mass appeal. You may also want to stay away from off-color jokes if you want to keep the general public thinking positively about your brand.
No matter what kind of sticker printing you decide to do, you should always consider the design and size of your sticker. A name badge needs to be big enough to write a name on it that can be viewed from a distance. Bumper stickers also need to be big enough to be viewed from a distance. Smaller promotional stickers can be much smaller, but then you will be limited to only your logo on them. By balancing out your sticker’s purpose with its design, you will create a viral marketing tool that will be effective in increasing your business.
About the Author
Learn about how your company can take advantage of printing to take your exposure to the next level of branding. Capitalize upon the variety of sticker printing services that PsPrint offers to maximize your company’s branding efforts and marketing presence.
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